Objective:

North Kingsley, a bold and politically charged music group, aimed to create a visually striking music video that confronted themes of corruption, false idols, and power in America. The project called for a creative approach that could amplify the message of the song while resonating emotionally with its audience.

Goal:

Produce a powerful, thought-provoking music video that visually echoed the tone and intent of the track. The goal was to combine strong symbolism, impactful set design, and dynamic performances to create a lasting visual statement that complemented the group’s message and energy.

Result:

Pun led the creative direction and production of the North Kingsley music video, crafting a minimalist yet powerful visual narrative that perfectly captured the song’s rebellious spirit. The team executed a clean, concept-driven shoot that balanced striking imagery with bold thematic undertones. The result was an unforgettable video that left a lasting impression on viewers—and featured a surprise guest appearance by the legendary RZA, adding even more impact to the final piece.