Objective:

This confidential video project, developed in collaboration with the talented team at Ordinary Folks, was created as a high-concept statement piece for an industry-leading client. The goal was to communicate a complex subject in a way that felt visually clear, emotionally resonant, and accessible to a broader audience.

Goal:

Develop a film that simplifies a complicated industry through strong visual storytelling and clear design direction. The project needed to balance confidentiality with creativity, producing something both thought-provoking and timeless while aligning with the client’s strategic vision.

Result:

Pun led the creative direction and collaborated closely with the team at Ordinary Folks to bring Mainframe to life, a cinematic statement piece designed to distill complexity into elegant, meaningful visuals. While most details remain confidential, Pun is proud to share the incredible craftsmanship and collaboration behind the work, which stands as a powerful example of creative storytelling with purpose.