For the Valorant virtual concert experience, Studio Now sought out Pun's expertise as an experienced Creative Director with a keen eye for live music events. The goal was to introduce the new character Yoru to fans of the popular esports game in a way that felt like an immersive live concert. To achieve this, Pun oversaw the branding of the event and venue, using in-camera video overlays and on-stage and environmental video content to create a cohesive and immersive experience. Pun was responsible for directing the onstage and environmental videos as well as designing the set, bringing his creative vision to life.