Pun and his team were brought on board by Club Glow to develop a mobile-first UX/UI customer journey with a main focus on ticket purchasing. With Club Glow's extensive years of consumer data, they identified a hurdle in redirecting potential customers to another ticketing site, which led to hesitation and potential loss of sales. The team's mission was clear: capture those potential sales as quickly as possible through a mobile-first design that eliminates the need for a redirect. By implementing clickable states that activate the first steps to initiate a purchase, the team successfully created a seamless customer journey and maximized ticket sales for Club Glow.