Objective:

Club Glow, one of the leading electronic music event brands in the U.S., sought to improve its mobile user experience to increase ticket conversions. The company’s existing site redirected users to third-party ticketing platforms, causing friction, hesitation, and lost sales opportunities.

Goal:

Design a mobile-first UX/UI experience that simplified the customer journey and eliminated the need for external redirects. The goal was to create an intuitive, engaging interface that captured potential sales the moment users expressed interest, while leveraging Club Glow’s extensive consumer data to inform design decisions.

Result:

Pun and his team partnered with Club Glow to design a seamless mobile-first ticketing experience that prioritized speed and clarity. By implementing interactive clickable states that initiated the purchase process directly within the site, the team removed key friction points and streamlined the path to conversion. The result was a unified and efficient UX/UI system that significantly improved engagement and ticket sales, helping Club Glow capture more of its audience while delivering a smoother, on-brand digital experience.