Objective:

Pun collaborated with an acclaimed platinum record producer to develop the brand visuals, album art, and website experience for the forthcoming album “Small World.” The creative challenge was to visually express the artist’s global perspective—one that integrates diverse cultures and sounds into a cohesive musical vision.

Goal:

Design an identity system and digital experience that reflected the album’s central theme: the weight of global influence carried through music. The goal was to create visuals that symbolized unity, responsibility, and the interconnection of cultures while maintaining the artist’s refined, cinematic aesthetic.

Result:

Pun led the creative direction for Small World, crafting album artwork and a web experience that visually represented the concept of carrying the “weight of the world” on one’s shoulders. The design blended organic textures, layered geography-inspired motifs, and balanced compositions to mirror the artist’s fusion of global sounds. The final execution delivered a powerful and emotionally resonant identity—one that transformed the producer’s vision of cultural harmony into an immersive visual story.