Objective:

A&J Roofing wanted to refresh its brand identity and unify its look across its entire fleet of vehicles. The company’s existing branding lacked personality and consistency, and the owner wanted something that felt personal, recognizable, and rooted in his passion for both the business and his favorite football team.

Goal:

Create a bold, memorable brand concept that could extend across all company touchpoints—from trucks and uniforms to signage and digital presence. The goal was to design something that not only reflected A&J Roofing’s strong local identity but also captured the spirit of its owner’s pride and character.

Result:

Pun partnered closely with A&J Roofing’s owner to develop a new brand direction inspired by his love for the Pittsburgh Steelers and their iconic colors. After exploring creative directions based on the owner’s likes and dislikes, Pun developed the concept that became the foundation of A&J Roofing’s identity: the “Yellow Shirt Guy.” The design perfectly embodied the brand’s hardworking personality and local pride, transforming the company’s fleet and creating a recognizable, community-driven identity that stands out wherever it goes.