The Challenge

Megaport is a complicated organization looking from the outside in, however, at its core it's a useful Internet based Saas Information Technology and Cloud Networking tool used to streamline connectivity regardless of location or provider. The challenge was being able to cut through all the jargon, semantics, and noise within the company.

Brand & Marketing Strategy

Megaport’s brand did not reflect its dominance in the IT networking space. As Megaport entered its next phase, there were many inconsistencies to take care of. From internal teams to partnered service providers across the globe Megaport’s brand was a fractured experience.

To achieve greater success in the market place a series of brand strategy workshops and surveys were conducted. These efforts lead to more discoveries on the disconnect between the companies mission statement and purpose in the marketplace amongst it’s employees. We needed to make sure the brand was recognized for it’s reliable, secure, and globally available services. By focusing on these attributes and the full adaptation internally and externally of the brands beliefs will ground Megaport for years to come.

Logo & Brand Guidelines

The research into Megaport showed that a new logo wasn’t necessary at the current time. Instead the refinement of its use played more of a factor into building a successful brand implementation. Megaport was selling themselves as a multi-brand company which ultimately lead to a disruption in brand consistency. Once the problem was risen a solution to move to a multi-product system helped pave the way for a more manageable brand for the entire team.

Visual Language

Mgaport's visual language was fun colorful and visually stimulating. Being that it's an Australian based company and they value the art of play we chose to capitalize on that while keeping things familiar.

Our goal wasn't to change every single thing about the brand but to refine it in a way that felt right for the people and the customer interaction. We didn't break what wasn't broken we just did some light housekeeping.

Brand Support

We built team org charts, investor reports, socials, sales decks, info-papers, and so much more. Megaport was a true full suite of touch-points when it came to updating and refining the materials for this brand refresh.‍

The plan to deploy the brand refresh is based on iteration vs full house overhaul. Since Megaport operates like a start up we all believed that taking small steps rather than big leaps will prove the success of each dollar spent.

The Final Product