Objective:

Megaport, a global leader in IT networking and cloud connectivity, faced a challenge of perception—its complex structure and fragmented branding made it difficult for external audiences to understand what the company truly offered. Internally, inconsistent communication and brand application across global teams further diluted its identity. Pun’s challenge was to cut through the jargon and bring clarity, cohesion, and confidence back to the brand.

Goal:

Reposition Megaport as a trusted, innovative, and approachable technology leader through a comprehensive brand and marketing strategy that unified its visual language, messaging, and internal culture. The goal was not to reinvent Megaport but to refine and strengthen its brand foundation for long-term scalability and recognition.

• Brand & Marketing Strategy:

  Pun led a series of brand strategy workshops and employee surveys to uncover gaps between Megaport’s internal purpose and its public perception. These sessions revealed inconsistencies across messaging, tone, and presentation, particularly among internal teams and global partners. By redefining how the company communicated its reliability, security, and global availability, Pun established a unified brand voice that reflected Megaport’s true value and ambition.
  
  

• Logo & Brand Guidelines:

  Research showed that a new logo wasn’t necessary—what Megaport needed was better brand discipline and consistency. Pun refined logo usage standards and transitioned the company from a confusing multi-brand structure to a multi-product system, simplifying how teams presented the brand worldwide. This shift improved clarity, scalability, and long-term brand management.
  
  

• Visual Language:

  Pun and his team evolved Megaport’s visual identity to be vibrant, dynamic, and distinctly Australian—celebrating the brand’s playful energy while maintaining professionalism. Rather than overhauling the brand, the approach focused on refinement over reinvention, cleaning up inconsistencies and enhancing user touchpoints without losing the brand’s personality.
  
  

• Brand Support:

  The refresh extended across sales decks, investor reports, social media assets, organizational charts, and info papers, ensuring every department reflected the same unified voice and design system. Pun’s approach to deployment emphasized iteration over overhaul, implementing updates gradually to ensure measurable success and cost efficiency—an approach that aligned perfectly with Megaport’s startup-minded agility.

  
  

• Result:

The brand refresh successfully repositioned Megaport with a more confident and cohesive identity. By streamlining internal alignment and elevating the external presence, Pun and his team laid the groundwork for a sustainable, globally recognizable brand—one built on clarity, consistency, and connection.