Objective:

ICONAC sought to refresh its brand to better align with its mission of empowering entertainers to create impactful art. The goal was to evolve the brand into a more action-oriented and purposeful identity, with refined messaging and visuals that clearly communicated what ICONAC does and why it matters.

Goal:

Reposition ICONAC with a cohesive and inspiring brand system that connected its mission to its audience through clear messaging, strong visuals, and a unified digital presence.

Approach:

• Discovery: Pun began by uncovering ICONAC’s core beliefs and values, ensuring the rebrand was grounded in authenticity and purpose.

• Alignment: Visual and verbal elements were harmonized to create a cohesive identity system that resonated across all platforms and touchpoints.

• Implementation: Pun developed a comprehensive brand book, redesigned digital assets, and led a full website refresh that reflected the new brand direction.

Result:

The project successfully repositioned ICONAC with a revitalized brand identity that strengthened its market presence and reaffirmed its mission to empower creators. The new brand book and digital presence became foundational tools for marketing and communication, driving higher engagement and visibility. This project highlights Pun’s ability to combine strategic insight with creative execution—revitalizing brands in a way that inspires audiences while staying true to their purpose.