Objective:

Refresh ICONAC's brand and align its mission of empowering entertainers to create impactful art with a more action-oriented mission statement, messaging, and visual execution that emphasizes what ICONAC does.

Approach:

• Discovery: Identified the core beliefs and values of ICONAC to ensure the brand's foundation was solid and meaningful.

• Alignment: Harmonized visual and verbal elements to create a cohesive brand identity that resonated across all platforms.

• Implementation: Developed a comprehensive brand book, updated digital assets, and redesigned the website to reflect the new brand identity.

Results:

The project successfully repositioned ICONAC with a revitalized brand identity, enhancing its market presence and reinforcing its commitment to its clients. The new brand book and digital presence have become key assets in guiding ICONAC's marketing strategies and communications, leading to increased engagement and visibility.

This project showcases Pun's ability to blend strategic insight with creative execution to rejuvenate brands, ensuring they resonate with their intended audience while staying true to their mission.