Objective:

Believe Music Hall, a premier electronic dance music venue in downtown Atlanta, wanted to strengthen its brand identity and create a visual system that reflected its distinctive setting—a repurposed church transformed into a world-class nightlife destination. The challenge was to honor the venue’s architectural heritage while capturing the energy and spirit of its modern music culture.

Goal:

Develop a cohesive visual direction that blended the sacred and the electric, reinforcing the venue’s identity as a place where music and atmosphere create transformative experiences. The goal was to design visual cues, brand motifs, and creative assets that paid tribute to the venue’s architecture while resonating with its audience of passionate music fans.

Result:

Pun collaborated with Believe Music Hall to craft a visual identity that celebrated the venue’s duality—historic and modern, reverent and rebellious. Drawing inspiration from its cathedral-like interiors, stained-glass textures, and ethereal lighting, Pun designed a series of visual elements that reflected both the grandeur of the space and the pulse of electronic music. The result was a timeless creative direction that elevated the brand’s aesthetic and deepened its connection with the community of music lovers it continues to inspire.