Objective:

A new, first-of-its-kind festival at Daytona Motor Speedway sought to bring together soccer, music, gaming, food, and culture under one massive event. The organizers needed a bold and cohesive brand identity that could capture the energy of the experience while appealing to a wide, diverse audience.

Goal:

Develop a complete brand and launch campaign that positioned the festival as an unmissable cultural moment. The goal was to create a strong visual identity and promotional strategy that unified all event pillars—sports, entertainment, and lifestyle—while building excitement and awareness across digital and physical channels.

Result:

Pun and his team at Crowd Control Digital led the creative direction and execution of the festival’s brand and launch campaign. They built an extensive identity system that extended from logo design and promotional materials to digital marketing, video, and on-site branding. The result was a dynamic, high-impact campaign that captured the spirit of the event and helped position it as a groundbreaking experience at the intersection of sport, music, and culture.