Crypto Legal Tender

Objective

Create a physical banknote for Elongate that could serve as a tangible expression of the brand and a centerpiece asset for marketing, storytelling, and partner engagement.

Goal

Pun partnered with Tom Badley to lead execution with the Elongate team, guiding the process and driving the creation of the physical banknote from alignment through final production. His role focused on ensuring the piece was not only realized physically, but executed in a way that made it usable as a credible marketing and brand artifact.

Result

The team delivered a finished physical banknote that translated Elongate’s concept into a tangible brand artifact. The piece provided the brand with a physical symbol that could support presentations, storytelling, and future activations.