Objective:

TradeBeyond, a global leader in supply chain and product lifecycle management solutions, needed to evolve its brand to match its growing scale and international presence. The company’s previous identity and messaging no longer reflected its innovation, platform capabilities, or sustainability-focused mission.

Goal:

Redefine how TradeBeyond presents its platform and purpose to the world. The goal was to modernize the brand across every touchpoint including visual identity, messaging, website, and the broader marketing ecosystem while unifying global teams around a clear story of smarter, more sustainable supply chains.

Result:

Pun led the creative direction and brand evolution, guiding the visual and verbal transformation of TradeBeyond. The rebrand modernized every layer of communication, aligning product, marketing, and corporate messaging into one cohesive voice. A redesigned website and refreshed creative system elevated how the brand connects with customers and partners worldwide. The transformation not only strengthened brand perception but also led to over eight new conversations with multi-billion-dollar retail businesses interested in exploring partnerships and platform adoption.