Objective:

TradeBeyond wanted to create a compelling case study film that showcased its partnership with Otto International, highlighting how the platform supports sourcing and sustainability transformation across a global supply chain network.

Goal:

Produce a cinematic story that captures the real impact of TradeBeyond through the voices of Otto International’s CEO and global team. The goal was to humanize the technology and emphasize how TradeBeyond connects data, people, and operations across 20+ countries to drive efficiency, transparency, and collaboration.

Result:

Pun led the creative direction and script development for the film, produced in partnership with Visual Suspect in Hong Kong. The result was a visually striking and emotionally resonant case study that brought to life nearly 60 years of Otto International’s supply chain expertise. Filmed on location in Hong Kong, the piece elevated TradeBeyond’s brand storytelling and became a flagship example of how the company powers smarter, more sustainable global sourcing.